Are you on page 1 of Google?
Is your website a Google Magnet?
Is your website your best sale “person”?
Is Google finding your competitors, not you?
A knowledgeable Internet Consulting organization, such as Lash Internet Marketing, can train search engines to find your website.
Studies show that websites on the top half of page 1 of Google get 72% of the visitors.* If you aren’t there, your competition is!
Internet Marketing solves this. It provides a set of tools that move you up in the ranks of the search engines and attract customers to your website.
But, you need more than a website. Search engines want to see regular activities on and off your website, including social media sites. Your website must balance the human and software aspects of the Internet.
The SOFTWARE aspect:
Potential customers are looking for your services. They search for words with Google. Are they finding you? If not, you are giving business to your competitors!
Search engines use software to “read” content on and about your website. When your customers enter a word or phrase in the search box, the search engines use over 200 criteria to determine the best match for the words entered by the visitor. This software looks at:
- website content
- website programming
- registration information, past, present, and future
- social media sites
- links from other websites
- online maps
- SEO information provided
- appropriate keywords
- customer reviews
- and, oh, so much more.
Based on the consistency of your message they “rank” the websites that are the best match for searched words and present them to visitors. This ranking is a list, in priority order, with the website they believe is the best match for the keywords presented first.
Your Internet Marketing Consultant will take the appropriate actions to make your message consistent, and train search engines to find you.
The HUMAN aspect:
Humans come with a whole set of different criteria from search engines. Once your website is found by search engine software, it has to be “sticky”. A human wants clarity, brevity, and compelling content.
Do your website visitors look like this?
Confused human visitors will go elsewhere … fast.
Your website’s content, look, and feel motivate visitors to stay on the website to learn more, or contact you. Is your website:
- fast loading?
- clutter free?
- easy to read?
- easy to understand?
- simple to navigate?
- explaining your uniqueness?
- demonstrating your benefits?
- building trust?
If not, you need an Internet Consultant.
The language, images, look and feel of your website combine to create the customer’s experience. Done correctly, your website will be your best sales person. Your Lash Internet Marketing Consultant will make sure your site converts visitors into customers.
The Internet changes daily. Business owners don’t have the resources to stay up to date. Just like you use a CPA for your taxes, you need an Internet Consultant to ensure your web-presence balances both the human and search engine aspects.
Call us at (707) 794-9294. Our successful track record demonstrates your future.
Q1. What is the difference between Internet Marketing and SEO (Search Engine Optimization)?
A1. Think of Internet Marketing as the toolbox. SEO is the hammer in your toolbox.
Q2. Is SMO (Social Media Optimization) a separate activity from SEO?
A2. It is a little known fact that SMO is part of any successful SEO campaign.
Q3. How do I determine the right keywords to highlight?
A3. Have a Keyword Analysis performed for your type of business. It is worth its weight in gold.
Q4. Just what is Internet Marketing, anyway?
A4. Internet Marketing includes all the following:
- Search engine optimization (SEO)
- Social media optimization (SMO)
- Paid Advertising online
- Business blogging
- Article marketing
- Professional web design
- Keyword-rich content
- Client conversion tools
- Online press releases
- Link building strategies
- Email Campaigns
- Electronic Newsletters
- Much more!
Internet Marketing is all about which Google search result page displays your website.
* Based on the December 2010 study by Optify.
Lash Internet Marketing is proud to have Better Business Bureau (BBB) accreditation.
Providing the following services:
- Internet Marketing in Santa Rosa, CA and surrounding area
- Internet Marketing in Sonoma County
- Customer Experience in Santa Rosa, CA and surrounding area
- Customer Experience in Sonoma County.
- Customer Service audits and improvements
- Social Media Marketing in Santa Rosa, CA and surrounding area
- SEO in Santa Rosa, CA and surrounding area
- SEO in Sonoma County