The fastest way to the top of Google = Buy Advertising!
Search Engine Optimization will move you up the left (organic) side of Google, but it can take months. Search engines don’t read your entire website every day. Their software reads a page or two per week. They want to track your website for weeks before they decide if you qualify to be moved up in their ranks. Pay Per Click advertising can move you to the top now!
You can buy top ranking by purchasing advertising from the search engines or social media sites. Careful planning, and enough budget, can get your ads at the very top (in the shaded area), or on the right column.
Remember the Yellow Pages in the telephone book? Most businesses advertised to gain visibility and provide information about their business … under the keywords applicable to their business. Paying for ads on the Internet is no different, except in today’s world it is a better value.
It is all about “clicks”. Paid Internet Advertising charges you based on how many visitors click on your ad. When they click, they are taken to the Internet page designated to connect with your ad. How often and when it appears depends on the amount of budget you dedicate to each keyword.
The amount you pay for each click is your choice. Where your ad appears on the advertising list depends on the amount you want to pay vs. the amount your competitors are willing to pay. It is an auction. The higher the bid, the higher the placement on the list.
Search engines take other factors into account, but the main positioning factor is the amount they can collect for each click. They will present your ad (number of impressions) as frequently as they need to, in order to get the number of clicks that will use up your budget.
Search engines provide exceptional tools to help you create your ads. After all, they are the ones who will get your advertising dollars.
AND paid advertising can be measured. There are so many detailed reports you will have more than adequate information to analyze the success of your ads. You will have exacting data to show you how your marketing budget was spent.
Caution: Paid advertising is an art, and a science. You can do-it-yourself, but it takes a great deal of trial and error to determine the right mix of words that:
- fit each line’s character limits.
- deliver your message clearly.
- motivates visitors to click on your ad.
- position your ad in the right place.
- fit the keywords searched by the visitor.
Internet Marketing Consultants, with knowledge and experience can manage your online advertising campaigns. They can even optimize your advertising so your budget is focused on the keywords that CONVERT.
What do we mean, “convert”? When a visitor clicks on your ad they go to your website. If your website is what they seek, they will take one of the following actions:
- pick up the telephone and call you
- email you
- fill out your contact form
- place an order online.
Any one of these actions is considered a conversion. The advertising and website did their jobs. They turned a visitor into a customer. Now it up to your sales and support to provide an excellent customer experience.
There are two other advantages of paid advertising:
1. If you are doing it in conjunction with SEO (Search Engine Optimization), studies have shown that if you are on both the left and right side of Google, visitors are 4 times more likely to visit your website. It makes you more credible if you are buying the advertising for your type of business.
2. It is one more online place where search engines can find you and it increases your visibility for SEO.
Paid advertising gives Google one more reason to believe you are appropriate for the keyword, if you are paying to advertise for the keyword.
If you want to move up and get found fast, buy advertising.
Lash Internet Marketing can help you build an advertising campaign that will get you fast high rankings that will motivate visitors to click through to you.
Call us at (707) 794-9294 today for a free consultation.
Ask about banner ads as well. Many public and private websites will offer advertising slots … for a fee. We can help. Just ask.
* Marketing Samauri study.
Providing the following services:
- Pay per click advertising
- Online advertising
- Paid Internet advertising for Santa Rosa, CA and surrounding areas
- Paid Internet advertising in Sonoma County and other North Bay counties
- Internet Marketing for Santa Rosa, CA and surrounding areas
- Internet Marketing for Sonoma County and other North Bay counties.